We’ve been recording the official Wrong Side of the Pond podcast for just over a year and a half now. In total, we’ve recorded sixty-six episodes and have amassed a healthy following which numbered just shy of 200 subscriptions after our last episode. And to be honest, we’re stoked with how far we’ve come. Recording has been a blast, and it’s opened quite a few doors for us.
And even though we’ve experienced all this growth, we obviously still want the podcast to continue to grow. Problem is, it’s still really easy for our own “Pondcast” to get drowned out by the cacophony of other soccer pods out there.
All the major American outlets have them — NBC with their Men in Blazers, ESPN with their ESPNFC, Major League Soccer’s ExtraTime Radio, most of the SB Nation Blog’s, etc. There’s also the excellent podcasts across the pond, like The Football Ramble or the Guardian’s Football Weekly and the like. That’s some pretty stiff, well-backed competition. Each of those shows has thousands upon thousands of subscribers. And that’s not even including the ocean of other independent soccer podcasts like ourselves filling the digital airways. But just because we’re small, that doesn’t mean that we’re not worthy of a listen. There are diamonds in the rough.
But what exactly are small appealing podcasts with limited backing supposed to do to continue to grow?