Professional athletes endorsing products for financial gain is so common place these days that we hardly ever bat an eye at it. And whether it’s maned NFL players hawking anti-dandruff shampoo, NBA players pushing video game delivery services, or a world-famous Frenchman little-known to most Americans selling us razors and shaving cream, it’s generally accepted that […]
Tag: marketing
pic of the week 9/21-9/27
As football becomes more and more integrated into American culture, it should be expected that we’ll be treated to ever more frequent mash-ups between the sport’s biggest stars and the star names from the world of entertainment. Like Kobe Bryant showing up in the latest EA Sports’ FIFA 16 ads, actors doing segments on the […]
ten words or less #91
The World Cup is so close I can smell it, like it’s literally around the corner from my desk, staring at me, waiting for me come up and warmly embrace it and breath in its Amazonian musk. Or maybe that’s just me? Either way, the excitement in the lead up to the tournament is building […]
ten words or less #90
I have to admit that I have been a really lousy writer lately. The last full length article I wrote was published over two weeks ago, and it was nearly a fortnight in between that one and the article previous to it. Yeah, I’ve been giving you guys semi-regular Pic of the Week posts, the occasional Ten Words […]
pic of the week 3/10-3/16
With World Cup 2014 fast approaching, participating teams around the world are making their final preparations for the big dance in Brazil. Finalizing travel plans, plotting training sessions, and most imporatntly figuring out their final roster spots. And national associations forging last-minute marketing partnerships — a.k.a. raking in investment funds — aren’t to be forgotten […]
spread the love
There’s a quiet revolution happening in Columbus, Ohio. Despite years of near anonymity and near afterthought status, the city’s soccer franchise may finally be entering a renaissance of sorts. Under the guidance of new owner Anthony Precourt, the Crew are slowly starting to show signs of life after years of stagnation under the former ownership […]
ten words or less #84
Well if anything’s for certain, we’re most definitely in the middle of what you might call a “busy stretch” in the world of soccer. Just have a look at the upcoming calendar for this week: the 2014 World Cup Draw is on Friday (more on that below), the MLS Cup Final is this Saturday (more on that […]
cutting off the nose to spite the face
In a world of ever increasing change, many of the passionate followers of the church of football often depend on their clubs and national teams to be their “ever-constants”. Particularly in the traditional strongholds of the sport — Europe and South America — many sides are 100-year-old-plus institutions whose fans have long looked to for […]
all eyes on city
Sitting in the league’s swanky 5th Avenue office in New York, Don Garber’s May 29th press conference announcing MLS’ 20th franchise — New York City FC — was a seminal moment in league history. There stood the Soccer Don at his podium, flanked by officials from two of the sporting world’s most prominent figures, boasting to […]
ten words or less #71
It’s been weeks since I put out my last Ten Words or Less, which I suppose is a good thing for you readers considering that means I’ve been dropping original content for you instead of shoveling you content from other sources. But that doesn’t change the fact that I feel like I’m neglecting the long-running links […]
Wrong Side of the Pond 