Like the increasing trend of students rushing the court in college basketball, invading the pitch is becoming incredibly cliché. It used to be a unique event, but it happens so often anymore it hardly warrants attention. No longer reserved for just the obnoxiously inebriated supporter — though those guys still show up on occasion — we’ve seen pitch invaders ranging from political activists to thrill seeking streakers in recent years. And when it comes to celebrating supporters rushing out en masse, it sure seems like the standard for justifying the rushing the playing surface has diluted tremendously. The television cameras at the stadium have even been instructed to ignore them, so as to not promote more banal tomfoolery.

But last week, one pitch invader managed to transcend the cliché nature of the action and captured the world’s attention in the process. Seven year old Ayo Dosumu slipped away from his father and down onto the field in the immediate aftermath of the Brazil’s 5-0 dismantling of hosts South Africa. But before security was able to whisk him away, hat-trick hero Neymar scooped up the youngster, carried him over to his teammates who then proceeded to hoist the youngster up on their shoulders. And the world ate it up, despite the fact that little guy totally broke a bunch of rules in the process.

Cuteness counts for something, right? Let’s just hope this doesn’t provoke a rash of pitch invasions this summer with fans from around the world trying to recreate Ayo’s picturesque moment for themselves.